Using Activity Data to Support Your Users

Abstract

Every time a user accesses a web page, navigates, fills in a form or conducts a search from the site is leaves a trace in the log files. The data in these files can be used to provide better to support for your users in a variety of ways. It can be used to understand where users navigate to and so support the most common forms of navigation better. It can be used to suggest particular places to look (people who looked at this page also looked at…).

Based on work currently being undertaken in the JISC Activity Data programme this presentation will discuss some of the issues that need to be addressed if you want to undertake this type of work, including intellectual property rights (IPR) and privacy, and it will outline some approaches that are currently being undertaken and the perceived benefits.

Resources

The slides are hosted on the Slideshare repository and embedded below.

A video recording of the talk is hosted on Vimeo and embedded below.