Day 126 July 2011
10.30 AM
Welcome
Abstract
Marieke Guy and Brian Kelly gave the introduction to IWMW 2011.Resources
The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/lisbk/welcome-to-iwmw-2011 A video recording of the talk is available on Vimeo and embedded below. http://vimeo.com/2711368511.00 AM
OK, we know what you do, so how much is it worth?
Abstract
This talk is a follow up on last year's talk entitled So what do you do? We will look at combined data and analysis that we are doing with universities, hopefully presenting sector £ values, like cost of delivery information, value as recruiting a student online etc... people who have verbally agreed to the analysis Edinburgh, Bristol, Aberdeen, Reading, Strathclyde, Bath and couple of others.Resources
A video recording of the talk is hosted on Vimeo and embedded below. http://vimeo.com/2711693011.45 AM
Marketing and Other Dirty Words
Abstract
Your university has an institutional repository, releases some open educational resources, makes podcasts, digitises some library resources, and hosts academics blogs. How can these have maximum impact? How can they be effectively presented to aid in marketing and recruitment, and to increase engagement with the world outside the university? This session will bring together key messages from marketing, social media around content, usage tracking and strategy, with ideas for how we can:- present our intellectual assets online to get maximum effect.
- Understand the range of intellectual assets that can be valuable in marketing your institution
- Be aware of a range of sources of expertise and support Identify three areas for improvement in your institution's management of its intellectual assets
Resources
The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/JISC/iwmw-amberthomas-v3 A video recording of the talk is hosted on Vimeo and embedded below. http://vimeo.com/271204791.30 PM
Using Activity Data to Support Your Users
Abstract Every time a user accesses a web page, navigates, fills in a form or conducts a search from the site is leaves a trace in the log files. The data in these files can be used to provide better to support for your users in a variety of ways. It can be used to understand where users navigate to and so support the most common forms of navigation better. It can be used to suggest particular places to look (people who looked at this page also looked at…). Based on work currently being undertaken in the JISC Activity Data programme this presentation will discuss some of the issues that need to be addressed if you want to undertake this type of work, including intellectual property rights (IPR) and privacy, and it will outline some approaches that are currently being undertaken and the perceived benefits.Resources
The slides are hosted on the Slideshare repository and embedded below. http://www.slideshare.net/iwmw/using-activity-data-to-support-your-users A video recording of the talk is hosted on Vimeo and embedded below. http://vimeo.com/271246912.15 PM
Search Engines in the fight against Institutional Impecuniousness
Abstract
Since the GFC (global financial crisis) universities have been trying to maintain business as usual despite substantial reductions in financial means. The only paths to success in this challenging mission are (A) improving efficiency in delivery of services and (B) being more effective in attracting income. Effective publishing and effective search can contribute in several ways to both. Efficiency gains can come from reducing the load of student enquiries -- relating to timetables, exams, courses, degree rules, lecture notes and study materials, accommodation, building locations and accessing services. They can also come from improving the productivity of research, teaching and support staff --- locating policies, accessing services, contacting other staff, locating expertise, preparing grant applications and ethics approvals, providing research and statistical returns to the government, preparing lectures and course materials, and assessing assignments. Income depends upon success in recruitment of students, both domestic and international. An institution's student income can be increased by more effectively communicating the courses it has on offer, the accommodation which it provides and the selling points of the institution itself. Income also comes from grants, research outputs, higher degree completions, alumnus donations, bequests, and industry partnerships. Research income is highly dependent on effective recruitment of quality staff and research students. All this depends heavily upon the ability of the institution to publish information about itself and to increase the likelihood that target audiences will find that information. All this is presumably obvious to you all. What is not so obvious is the range of ways in which search and publication technologies can assist. That is the subject of the talk and of the case studies to be presented.Resources
The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/iwmw/search-engines-in-the-fight-against-institutional-impecuniousness A video recording of the talk is hosted on Vimeo and embedded below. http://vimeo.com/271251463.30 PM
Parallel Sessions A
Delegates could attend one of the following parallel sessions: A1: Accessibility, Inclusiveness and the Mobile Web Richard Prowse and Sharon Steeples A2: Working against the silo: practical ways to deliver engaging content Jon David and Jon Reay A3: Enhancing your institutional web site with interactive mapping Addy Pope A4: The Web Management Community: Beyond IWMW and JISCMail Lists Brian Kelly A5: Your Top Ten Legal Issues To Be Thinking About Now Jason Miles-Campbell A6: Birds of a Feather: The Others Matt Jukes A7: Listen, Repeat, Learn: How to use Social Media Conversations and Activities to Measure and Demonstrate Impact and Improve Engagement Nicola Osborne and Paul MilneDay 227 July 2011
9.00 AM
UK University Website Visibility – responding to the quirks of the crawler
Abstract Universities in general are large organizations, sometimes slow to respond to changing needs. The current student generation require instant answers, and might base their decision of further studies on Internet search results. It is generally accepted that mission-critical and other large websites need to be found by search engine crawlers to ensure that users can get to them. Much information is published on numerous fora, on the Internet and elsewhere, about attaining a high degree of website visibility. However, very little of this is based on research. In this keynote, empirical research results will be used to highlight the important website visibility issues. A comparative study on some UK university websites will indicate where improvements can be made to increase their visibility to crawlers.Resources
The slides are hosted on Slideshare and embedded below. https://www.slideshare.net/iwmw/weideman The video recording of the talk is hosted on Vimeo. http://vimeo.com/271255519.45 AM
Embedding Web 2.0
Abstract
Universities and colleges are making increasing use of Web 2.0 services to improve efficiency and effectiveness while containing costs. But how best to approach embedding Web 2.0 in your institution? In this session Martin will walk the audience through key lessons derived from his experience leading the Google Apps implementation at Loughborough University and the Google Apps for Education UK User Group, and subsequently co-authoring an institutional Web 2.0 good practice guide.Resources
A video recording of the talk is hosted on Vimeo and hosted below. http://vimeo.com/2712599011.00 AM
Parallel Session B
Delegates could attend one of the following parallel sessions:
B1: Augmented Reality on Smart Phones Ben Butchart. See abstract for session and Ben Butchart's biographical details. B2: The 'Web cooperative' Helen Setchell. See abstract for session and Helen Setchell's biographical details. B3: The Economical way to Amplify Your Event Marieke Guy and Brian Kelly. See abstract for session and Marieke Guy's and Brian Kelly's biographical details. B4: Developing Using Third Parties – is the tail wagging the dog? Keith Doyle. See abstract for session and Keith Doyle's biographical details. B5: Open data; a little goes a long way Chris Gutteridge. See abstract for session and Chris Gutteridge's biographical details. B6: Doing Drupal: quick start deployments via distributions Thom Bunting. See abstract for session and Thom Bunting's biographical details. B7: Maximising Institutional Webmaster Impact George Munroe. See abstract for session and George Munroe's biographical details.1.30 PM
Online Privacy
Abstract
This plenary will begin with a report on work on privacy and identity in the EU FP7 PrimeLife project which looks at bringing sustainable privacy and identity management to future networks and services. There will be a demonstration of a Firefox extension that enables you to view website practices and to set personal preferences on a per site basis. This will be followed by an account of what happened to P3P, the current debate around do not track, and some thoughts about where we are headed.Resources
The slides are available on Slideshare and embedded below. http://www.slideshare.net/iwmw/raggett A video recording of the talk is hosted on Vimeo and embedded below. http://vimeo.com/271359832.15 PM
The Strategic Developer
Abstract
One issue in the HE sector is the lack of career options for successful Web developers – other than to move into less technical management roles. Many of our best developers simply move out of the sector entirely in order to progress in their careers. An idea the JISC-funded DevCSI project are starting to explore is the possible development of a new role in the sector – the Strategic Developer – a developer who has both technical and domain experience, and who can contribute to strategic planning and decision making. Establishing such a role may take time but, as technology is undoubtedly going to play an increasingly important role in the future of further and higher education, so must we ensure that the people who understand the technology stick around long enough to be able to contribute at this level.Resources
The slides are available on Slideshare and embedded below. http://www.slideshare.net/iwmw/walk-8827960 A video recording of the talk is hosted on Vimeo and embedded below. http://vimeo.com/271421503.00 PM
Conclusions for IWMW 2011: Looking Back and Looking Forward
Abstract
What have the highlights been of the IWMW 2011 event? What have been the main talking points and what new ideas and insights have inspired participants and perhaps more importantly, how does the Web management community see itself developing in the future? Brian Kelly will facilitate the final session at IWMW 2011 and, in what is intended to be a highly interactive session, will invite feedback and discussions of the various issues raised during the event.Resources
A video recording of the talk is hosted on Vimeo and embedded below. http://vimeo.com/27136997 See also the notes for the concluding session.W/shop A26 July 2011
3.30 PM
Accessibility, Inclusiveness and the Mobile Web [A1]
Abstract As more and more people turn to smartphones to access the web, institutional web managers are presented with a number of challenges. In this session we will examine the role of the mobile web versus apps, and how - we can begin to form a solution - by focusing on the needs of our users, combined with the principles of responsive design. In this session you will learn:- why we need to extend our definition of accessibility.
- the importance of putting mobile first.
- the role of responsive design in developing a truly inclusive web.
- how HTML5/CSS3 can help.
- why apps still have a place.
3.30 PM
Working against the silo: practical ways to deliver engaging content [A2]
Abstract Eduserv has recently delivered the DfE website, which has a new approach to content storage and delivery under the hood. This approach has many advantages technically and from an end-user perspective but also raises some interesting questions about the usability from an editors' point of view. This session will examine the technology (Solr, CouchDB, Sitecore) and also the "softer" elements of usability, IA and design which affect many of the choices during a project like this. Resources The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/eduserv/a2-working-against-the-silo3.30 PM
Enhancing your institutional web site with interactive mapping [A3]
Abstract Ever wanted to add an interactive map to your institutional web site of your campus allowing students the ability to zoom in and out and pan around the map? Or maybe you'd like to provide simple measurement tools to measure the distance from one campus building to the next? Well now you can at very little cost. This session will show you how to integrate the open source mapping software 'OpenLayers' into your web site and how to pull into that EDINA's new Digimap OpenStream - a free web mapping service for members of higher educational institutions based upon Ordnance Survey's OpenData products. Resources The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/addypope/iwmw-campus-maps-workshop3.30 PM
The Web Management Community: Beyond IWMW and JISCMail Lists [A4]
Abstract The institutional Web management community has been in existence for over 15 years, with the web-support and website-info-mgt JISCMail lists having been established in the mid-1990s. In 1997 the first Institutional Web Management Workshop was held at King's College London which provide an opportunity for those involved in the provision of institutional Web service to meet face-to-face and discuss shared problems and solutions. The IWMW event has been held annually since its launch and has been invaluable in helping to support the growth of a community of practice, which enables those working in the sector to tap into a wide community of practitioners who are often willing to share best practices and provide help and advice. Between the annual IWMW event the web-support and website-info-mgt JISCMail lists have provided the main communications channel. However over the past five years use of these lists has dropped significantly. In part this may be due to a maturing of the sector but the growth of a wide range of other communications and collaboration channels has also resulted in use of a greater diversity of channels. This session will provide participants with an opportunity to reevaluate the various communications and collaboration channels which can help to support those working in the sector and to identify emerging patterns of usage and best practices. UKOLN's Web Manager Blog Aggregation Service will be launched at the IWMW 2011 event. The session will provide an opportunity for participants to provide feedback and input into future developments for this service. Resources The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/lisbk/the-web-management-community-beyond-iwmw-and-jiscmail-lists-a43.30 PM
Your Top Ten Legal Issues To Be Thinking About Now [A5]
Abstract This session will explore JISC Legal's top ten tips for institutional web managers. Not only will it ensure you can sleep easy assured of your web services' compliance, but also know you're making best use of the law's possibilities. Topical issues will include confidence with the cloud, using cookies the legal way, and using the law to ensure outsourcing doesn't become 'ouchsourcing'. Through a lively and interactive session, participants will take away relevant, practical tips to prevent legal uncertainty getting in the way of beneficial technology and to avoid myths about the law cramping an institution's techno-style. Participants will take away from this session:- practical, relevant and implementable tips on legally compliant website provision
- the ability to review their current provision with best practice in relation to legal compliance
- answers to frequently asked questions in this area
- signposts to further assistance and resources
3.30 PM
Birds of a Feather: The Others [A6]
Abstract Over the years IWMW has tended to attract delegates who do not neatly fit into the 'Institutional' element of the IWMW. Neither strictly academic nor government organisations like JISC, HEFCE, the Research Councils, British Library and others often have common concerns and pressures. This session will offer an informal setting to share experiences and knowledge as well raise the topic of whether a focused event for this group would be beneficial.3.30 PM
Listen, Repeat, Learn: How to use Social Media Conversations and Activities to Measure and Demonstrate Impact and Improve Engagement [A7]
Abstract In this hands-on session we will explore various tools for tracking, understanding and taking part in the social media conversations about your website, project or service. People will be talking about your organisations online whether or not you already use social media and it is therefore important to listen and learn from what they are saying. We will suggest metrics that have been trialled at EDINA for measuring social media activity and consider how similar social media statistics and conversations can feed into impact reporting for your organisation. We will look at techniques for using established tools (e.g. Google Analytics, RSS feeds and alerts), in-site metrics tools (Facebook Insights, YouTube Insights, Flickr statistics, etc.), aggregation and presentation tools (Storify, Lanyrd, etc.) and statistics and data that can be used via APIs for various social media tools. The focus of this session will be on how to understand, select and make best use of social media to demonstrate the impact of your organisation, project or service. Listening is a crucial part of engaging in social media but we will also suggest some practical ways to build and nurture community engagement in these spaces, tips on how (and when) to respond to social media comments so that you build a sustainable, credible and valued social presence within your stakeholder community. The session will be drawing upon the substantial social media expertise of the facilitator and will also refer to the EDINA Social Media Guidelines (available for reuse under CC licence).If you have a laptop with you for IWMW please do bring it along and be prepared to try out some new tools and techniques as part of this session. Links, resources and a copy of the Social Media Guidelines will all be available online during and after the event. Resources The slides are available on Prezi.W/shop B27 July 2011
11.00 AM
Augmented Reality on Smart Phones [B1]
Abstract Thanks to advances in smartphone technology, augmented reality has escaped from the lab and is able to reach a wide audience for the first time. A new class of AR “browsers” and tools for authoring and hosting content makes it possible for almost anyone to create augmented reality learning experiences. As an emerging technology, the industry lacks standards and the landscape is constantly changing. This session will help developers and content publishers navigate this confusing landscape and experiment with AR for the first time. We'll compare the set of AR browsers targeting smartphones and look at tools for helping content providers to publish their material. We'll also discuss the limitations and potential pitfalls associated with this nascent medium. Both technical and social issues with current smartphone AR offerings could lead to disillusionment once the initial “wow” factor fades. We'll look at the user experience patterns and the issues for social interaction they can cause. As well as me talking, there will be discussions and some practical demonstrations are planned. So if you got a smartphone for Christmas, bring it along! Resources The slides are available from Prezi.11.00 AM
The ‘Web cooperative’ [B2]
Abstract: This session is about how the central 'web team' can provide leadership by educating, training, and enabling colleagues at all levels across the organisation. Does any of the following describe your experience:- University governance structures that don't always lend themselves to the rapid changes seen in the 'digital' domain, and senior managers with limited experience or knowledge to integrate digital across the traditional activities of the HE sector.
- Small and overworked central web teams - where this experience or knowledge might exist - placed and kept at an operational level within the organisation (usually in MarComms or IT), with no remit to take an institution-wide overview.
- An increasing number of staff outside the centre with varying levels of various 'web' skills taking on, or being asked to take on, a 'web' role (sometimes with no extra time to do so), who often have no choice but to go their own way because of the limited or slow-to-adapt central direction and stretched central resource.
11.00 AM
The Economical way to Amplify Your Event [B3]
Abstract All institutions are involved in providing events, ranging from international conferences through to smaller and more informal seminars and workshops. The Web team are often involved in supporting these events by delivering resources, streaming content and promoting outputs. However there's rarely any extra budget for these activities....which can be a problem! This session will consider:- What you need to do to successfully amplify an event (ideas include effective use of slides, images, twitter, blogs etc. videoing and streaming content etc.)
- The free and not-so-free tools that are out there for you to use (e.g. Ustream, Bambuser, Lanyrd, Elluminate, Panopto, Big Blue Button etc.)
- The equipment it would be useful to have (e.g. camera, phone etc.) ~ What issues you will need to bear in mind (e.g. copyright, quality etc.)
11.00 AM
Developing Using Third Parties – is the tail wagging the dog? [B4]
Abstract This will be a fun and participatory session looking at what it’s like to work with third parties and the issues we need to be clear about. It will be a game of three halves:- Exploring the roles involved in working with third parties and the issues that each party brings to the table
- A PechaKucha case study of Keith’s experiences of working on the development of the School of Computing and Communications website at Lancaster University
- An Open Space Technology session to give participants a chance to share and ask about the issues that they want to explore
11.00 AM
Open data; a little goes a long way [B5]
Abstract A year ago I ran a workshop at IWMW on open data for universities. In March 2011, the University of Southampton launched the data.southampton.ac.uk service with some core datasets from the university. I'll tell of some of the techniques used (no angle brackets, I promise), including dealing with the owners of the data. I'll then show some of the resulting services. Resources The slides are available from Southampton Web site11.00 AM
Doing Drupal: quick start deployments via distributions [B6]
Abstract With its extensive range of contributed modules, Drupal is a highly adaptable content management system. From huge mass-media publishing gateways such as economist.com and open data repositories such as data.gov.uk to a broad range of university websites and countless blog, community-building, and social networking projects, Drupal has proven itself capable of supporting diverse business and user requirements. Recently some useful Drupal distributions have pre-packaged leading-edge modules to facilitate creation of highly advanced, customisable websites. These distributions harness the power of Drupal's extensible modular framework, with the ease of 'famous 5 minute installation'. In this computer-lab-based session, participants review and explore newly released Drupal distributions, with focus on a distribution providing automated content and data aggregation, tagging, mapping, and trend visualisation. Learning objectives include: understanding how Drupal distributions can simplify CMS set-up and deployment; appraising use cases; evaluating institutional benefits and challenge Resources The slides are available on the Slideshare repository and embedded below. http://www.slideshare.net/tcbukoln/drupal-distributionsthombuntingiwmw201127july11.00 AM
Maximising Institutional Webmaster Impact [B7]
Abstract This workshop session will explore how institutional web managers can be most effective at their work by considering a number of areas that influence a webmaster's effectiveness, including (but not limited to):- Users—ensuring empathy with users, conflicting requests, ambitious or difficult users
- Process—introducing and maintaining disciplines, embracing change methodically
- Technology—adopting appropriate technology (HTML5, CSS3, RDFa, linked data...)
- Skills—learning and sharing with others, being aware of what is possible
- Metrics—for measuring the service, indicators of success
- Authority—dealing with non technical superiors and making the case for resources