Marketing and Other Dirty Words


Your university has an institutional repository, releases some open educational resources, makes podcasts, digitises some library resources, and hosts academics blogs. How can these have maximum impact? How can they be effectively presented to aid in marketing and recruitment, and to increase engagement with the world outside the university? This session will bring together key messages from marketing, social media around content, usage tracking and strategy, with ideas for how we can:

  • present our intellectual assets online to get maximum effect.
  • Understand the range of intellectual assets that can be valuable in marketing your institution
  • Be aware of a range of sources of expertise and support Identify three areas for improvement in your institution’s management of its intellectual assets


The slides are available on the Slideshare repository and embedded below.

A video recording of the talk is hosted on Vimeo and embedded below.