Writing for the Web [A6]


Why should we write for the Web and how is it different from other ways of writing? And even if we know what to do, how can we implement this and persuade others? This workshop will review the principles of writing good web copy and compare them to other examples of writing. We will look at the role lay-out and audience play in this. Participants will be able to try their own hand at writing and reviewing text, and will be able to explore strategies of how to create good copy for their sites.

Learning Objectives:

By the end of the session participants:

  • will understand what makes good web copy
  • will appreciate how web writing compares with other media
  • will have explored strategies for improving Web copy on their Web sites