Developing a Web 2.0 Strategy


Web 2.0 technologies are changing the way our staff and students (potential, current and past) relate to one another and our Universities. Embracing these technologies provides a great opportunity to enhance the University experience, but also presents a number of risks and challenges.

So how do Universities develop a strategic approach to embracing Web 2.0? These services have the potential to impact on a wide range of areas, including:

  • Information Technology (what services, if any, do we need to provide? How do we react to a constantly changing landscape? How do we manage security/acceptable use?)
  • Learning and Teaching (many children now start using Web 2.0 services at primary school – aren’t students going to expect it at University? How do we make the most of these technologies to enhance the learning experience?)
  • Marketing (what shall we do if we can’t control our Web presence? What do potential students expect?)

This talk explores these issues and the approach taken by the University of Wales, Newport, where Web 2.0 technologies are seen as an important part of the IT Strategy.


The slides are available on the Slideshare service.