Sky High or Free Fall – All Aboard the Web Rollercoaster


The first 10 years of the Web have been a rollercoaster ride, largely undertaken with IT professionals at the controls. With exciting new developments in personalisation (portals), publishing (blogs) and procurement (e-business), the baton is now passing to Marketing experts as web tools increasingly become commodity supplies. David Sweeney explores how IT, Marketing and other professionals will interact to ensure that an institutional web presence remains its most effective method of exposure, delivering the maximum value with the minimum effort for users.


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