Publish And Be Damned: Re-purposing In The Real World


Over many years in UK institutions too many people have spent too much time with too little resource providing for the specificities of parallel publishing and re-purposing. This talk provides a case study of UCL’s approach to integration between the print and Web worlds for recruitment publications. We will look at the technical solution whereby database integration with publishing software and CMS has been the goal and, perhaps just as important, the cultural challenge in terms of ownership of the processes and copy. We will review lessons learned from the pilot project – the publication of UCL’s Study Abroad Guide – and plans for the future involving all mainstream recruitment publications.

Learning Outcomes

At the end of the talk participants will have:

  • Learned about practical integration technologies for parallel publishing
  • Understood the cultural challenges involved in taking forward such a project
  • Considered issues relevant to scaling such solutions to the enterprise level


See slides hosted on Slideshare.