Day 127 July 2015

1:45 PM


Brian Kelly opened the IWMW 2015 event. See slides hosted on Slideshare.

2:15 PM

Out With the Old, In With the New: Digital Services at Liverpool John Moores University

by Mandy Phillips 

This is a journey, a speedy tale of how to take a team, a high level objective and deliver something wonderful in a short period of time. It's not about technology per se, it's a story about people, purpose and passion, and getting results. Find out more about rebooting the web team at Liverpool John Moores University, about managing change in a very fast moving project and re-shaping the culture of an organisation.
Speaker: Mandy Phillips, Liverpool John Moores University Time: Monday 27th July from 14.15-14.45 Code: P1

2:45 PM

An Agile Approach to Content

by Rich Prowse 

Digital content has become increasingly important to universities to achieve their strategic goals. In this talk Rich Prowse discusses why the University of Bath has adopted an agile approach to the creation and delivery of useful and usable content online. He'll talk about the work of the Digital team and share lessons learnt on the importance of user needs, how to keep publishers happy and why building a community is important to successfully deliver decentralised publishing. Resources The slides used in this talk were hosted on Slideshare (no longer available - removed by author)
Speaker: Richard Prowse, University of Bath Time: Monday 28th July from 14.45-15.30 Code: P2
Day 228 July 2015

9:00 AM

The Challenge Is Institutional: Merging Customer Needs With New Operating Realities

by Mike McConnell 

This plenary talk provides a case study of a consultation exercise at the University of Aberdeen to define a digital vision for the institution. The consultation produced a target operating model for the University in order to make it fit for the digital age and provided three costed business cases for significant, transformative projects for key operational areas. The talk will detail the process followed in the consultation; issues and problems faced, and argue that the process of digital transformation is an institution-wide business challenge. The slides are available on LinkedIn Slideshare and embedded below.
Speaker: Mike McConnell, University of Aberdeen Time: Tuesday 28 July 2015 from 09.00-09.45 Code: P3

9:45 AM

User Experience Design. How Far Will You Go?

by Paul Boag 

With students becoming ever more demanding, providing outstanding user experience is a key differentiator. User experience design does not stop at the edge of the screen. In this presentation Paul explores the nature of user experience design and how to build it within a University. He looks at cross departmental collaboration, shaping experiences and avoiding common pitfalls. In this presentation you will learn:
  • The importance of user experience design in a multi-device, multi-channel world.
  • What good user experience looks like and what we should aspire to.
  • How to start working collaboratively with colleagues across the institution.
  • Ways to tackle the territorial divides.

Speaker: Paul Boag Time: Tuesday 28th July from 09.45-10.30 Code: P4

11:00 AM

From Hack Day to Open Day: Building a Tour

by Mark Fendley 

At a Hack Day event last summer, a team of people at the University of Kent postulated the concept of an self-guided audio tour for mobile devices for our open day visitors who are unable to join a guided tour. This idea was enthusiastically prototyped and subsequently championed by the organisation. A full product has been developed in the first quarter of this year, with content being produced over the summer for a planned launch in the new academic year. This presentation will follow the journey of the teams involved throughout this exciting project from conceptual idea to realisation.
Speaker: Mark Fendley Time: Tuesday 28th July from 11.00-11.30 Code: P5

11:30 AM

Marrying Creativity with Management Complexity

How do you encourage creativity and vision within your organisation, whilst at the same time marrying this to your operational model, budget restrictions and institutional complexities? Precedent and KPMG will tackle these key topics; showing real-world examples, how they work together to achieve this and discuss where they see the future of the sector. See slides hosted on Slideshare Speakers: Rob van Tol, Precedent and Sam Sanders, KPMG Time: Tuesday 28 July 2015 from 11.30-12.30 Code: P6
Day 329 July 2015

9:15 AM

Integrating Institutional Web Services with Jisc’s ‘Cloud First, Mobile First’ Platform

by Michael Webb 

This presentation will explain Jisc’s new ‘Cloud First, Mobile First’ delivery platform, and show how web managers will be able to work this platform, both by using APIs to integrate resource into their own services, and by creating APIs from institutional web sites and services, allowing creation of new sector-wide services.
The delivery platform is a central part of Jisc’s role in the development of sector-wide services and solutions. A key aim is to create a vibrant ecosystem of first and third party applications and resources. This is being achieved by creating a developer-friendly approach to exposing APIs, as well as working with the community to develop standard APIs to University’s core systems, in order to allow rapid development of solutions.
The presentation will provide examples of the difficulty of creating services based on the existing approach, suggest how web manager can work with Jisc by adopt existing and emerging standards to allow the creation of new mobile and web based services. The slides from this talk are available on Slideshare and embedded below.
Speaker: Michael Webb, Jisc Time: Wednesday 29th July from 09.15-10.00 Code: P7

10:00 AM

LinkedIn for Higher Education – How Universities can Leverage LinkedIn to Engage Future, Current and Past Students

by Charles Hardy 

LinkedIn is the global professional social networking platform with over 347 million members. In the past 18 months LinkedIn has developed a number of features specifically for Higher Education institutions, blending career data insights with people and brand. This talk will look to demonstrate these features and explore how you can integrate them into your institution's social media / content strategy.
Speaker: Charles Hardy, LinkedIn Time: Wednesday 29th July from 10.00-10.45 Code: P8

11:15 AM

Beyond Digital – The Agile University

Leading Universities are looking beyond the short-term impact of an improved web or open-day experience, towards the delivery of simpler, faster, personalised interactions throughout the entire institution. PwC provide insights into the workings of the world's most innovative universities and describe the future-proof architectures that build an amazing educational experience on the three pillars of simplification, personalisation and value-focus. This session will start with the approach and mind-set required to become an Agile University, discussing how it can help balance the books within a year, and show examples of how you can transcend your competition to become a Category of One. Resources The slides are available on Slideshare and embedded below.
  Speakers: Niall Lavery and Dan Babington, PwC Time: Wednesday 29 July 2015 from 11.15-12.00 Code: P9

12:00 PM

Looking to the Future

The panel session was chaired by Mike McConnell, University of Aberdeen. The panellists (Mandy Phillips, Claire Gibbons, Charles Hardy and Marianne Kay) were asked to address the following four questions:
  1. Are universities businesses? Are they truly in competition? Where do third party services like LinkedIn fit in, if at all?
  2. What is the role of pedagogy/academics in this brave new world? Are we driven by a culture of managerialism?
  3. What effects will the Internet of Things have on higher education and the student experience?
  4. What is the future for IWMW?

12:30 PM


by Brian Kelly 

Brian Kelly will give the concluding reflections on the IWMW 2015 event.
M/class28 July 2015

2:00 PM

Working with an Institutional Web Team – University of Bradford

by Claire Gibbons 

The University of Bradford is a medium-sized campus University based in the North of England. It will celebrate its 50th anniversary in 2016 and was recently ranked 49th in the UK for the quality of its research. We have around 12,000 students on campus with another 4,000 students studying University of Bradford degrees across the globe. The Web Team was born in late 2008 following a project looking into whether the University of Bradford needed a Web CMS.  This project spawned a University Web Team whose remit has grown extensively over the period since, and now covers the governance, strategic direction and development of the University’s web presence as a whole, and more increasingly digital marketing activities such as PPC, personalisation and email marketing. The team is based in the Marketing Department within the Directorate of External Affairs which also covers (Corporate) Communications, Alumni and Development, Recruitment and Outreach, Admissions, and Arts on Campus. The team is made up of:
  • Claire Gibbons – Senior Web and Content Manager (Claire also manages the University’s Publications function)
  • Paddy Callaghan – Senior Web Developer
  • Katie Hall – Web Content Editor
  • Anna Laurika – Web Assistant
This last year or so has seen a number of large projects rolled-out by the Web Team and we would like to share with you our experiences of:
  • Personalisation of content for enquirers and applicants through a third-party portal (Azorus) branded as Your Bradford (
  • The adoption of a new brand and the subsequent development of a digital design system (atomic design)
  • The development of a new online course search tool (e.g.
  • Adoption of XCRi across undergraduate and postgraduate courses
We have a number of projects and initiatives in development which we would value input and feedback on:
  • Process and procedures around publishing online content, including governance and ownership of content
  • A new approach to news and events online
  • Integration of websites and systems, e.g. SITS, Azorus and Salesforce
Come along for an engaging and participative session and we are open to ideas for other topics to cover during the session. Note: this session was ran jointly with the master class on Moving from the Old Web Team to a New Digital Services – Liverpool John Moores University. The slides from this session are available on Slideshare and embedded below.
Facilitators: Claire Gibbons, Paddy Callaghan, Katie Hall and Anna Laurika, University of Bradford Time: Tuesday 27th July from 14.00-17.30 Code: B2

2:00 PM

Working in an Agile Way – Content Creation, Delivery and Standards

by Rhian Griggs  , Justin Owen  , Rich Prowse  ,

Join the University of Bath’s Digital team and learn how to adopt an agile approach to content creation, delivery and standards. In this Master Class you’ll learn:
  • About the role of discovery
  • How to hold a user story planning workshop
  • Practical tools and techniques for delivering a content-led project using an iterative approach
  • How to establish digital standards through blogging and community building exercises
  • Reporting on success

Facilitators: Rich Prowse, Rhian Griggs and Justin Owen, University of Bath Time: Tuesday 27th July from 14.00-17.30 Code: B3

2:00 PM

Moving from the Old Web Team to a New Digital Services – Liverpool John Moores University

by Mandy Phillips 

With a vibrant community of 25,000 students from over 100 countries world-wide, 2,500 staff and 250 degree courses, Liverpool John Moores University is one of the largest, most dynamic and forward-thinking universities in the UK. Founded in 1825 by the City’s movers and shakers, the Liverpool Mechanics Institute set the foundation for transforming education and recognised the impact that it could have on individuals, communities and society in general. The web team which has been in operation since 1997 has undergone major changes of late, in the last 5 years it has moved home three times (from IT, to Marketing and a final move in August 2014) and now sits within Corporate Business Change Initiatives, a department within Finance and Resources which also covers Finance, Estate Management, Legal and Governance Services, Research and Innovation and Strategic Business Initiatives. Corporate Business Change Initiatives has a dual role in that it has day to day management of the Finance, HR and payroll systems and the web, and it drives change in the University by leading on multiple projects and programmes of work. The core team today is:
  • Neil Shack – Senior Developer
  • Phil Bunker – Senior Developer
  • Zhaowei Shen – Developer
  • Andy Kelly – Developer
  • Guy Kilgallen – Training and Support Officer
Seconded in are:
  • Helena Eaton – Digital Communications Manager
  • Suzy Brown – Copywriter
  • Francesca McFarlane – Copywriter
We also have temporary staff supporting the team. A new University website was launched on March 25th this year (, which involved replacing the existing CMS, Reddot, with Sitecore and renewing all content, implementing a responsive design and ensuring that we meet all legislative and statutory requirements. This has been a very extensive 9 month project and marks the beginning of a programme of work to modernise the University’s digital offering to students, staff and visitors. Next steps for us include;
  • Development of a student intranet
  • Development of a staff intranet and migration to SharePoint 2013
  • Gathering of all external domains/sites/blogs into the Liverpool John Moores University domain
  • Campaign management
We are happy to share and learn from other delegates. Note: this session was ran jointly with the master class on Working with an Institutional Web Team – University of Bradford. The slides from this session are available on Slideshare and embedded below.
Facilitators: Mandy Phillips, Liverpool John Moores University Time: Tuesday 27th July from 14.00-17.30 Code: B1  

2:00 PM

Lessons Learned from Helping HE Institutions Develop their Digital Strategies

by Leigh Howells  , Marcus Lillington  ,

The team at Headscape has been involved in the development of digital strategies for several universities (and a few organisations in other sectors too). We have learnt many valuable lessons along the way that we’d like to share in this workshop. We will also encourage some group participation: you’ll be able to share your stories and we’ll aim to identify some common challenges and solutions. We’re looking to cover topics such as the importance of senior management buy-in, broader organisational participation, keeping momentum going, the creation of digital teams, the role of suppliers and which research methodologies deliver the most useful results.
Facilitators: Marcus Lillington and Marcus Lillington Time: Tuesday 28th July from 14.00-17.30 Code: B5
W/hop27 July 2015

4:00 PM

iBeacons for Recruitment Events

by Claire Gibbons 

The University of Bradford is currently piloting the use of iBeacons at Recruitment Events:
  • To provide context-sensitive information and messaging to visitors at recruitment events to make their visit more seamless and engaging
  • To gather data from visitors about their visit, including locations visited and journeys around the campus taken, to improve future activities
  • To showcase the iBeacons and Raspberry Pi technology, our student work and a collaborative approach to using new technologies from colleagues across the University
The Web Team is working with the Mobile Technology Team and a final year student in the Faculty of Engineering and Informatics and, having run a successful pilot at a recent Applicant Visit Day, will be rolling out the technology at forthcoming Open Days. Come along and find out more about iBeacons (other transmitters are available!), how this technology can be used to enhance visitors' experiences and also to understand the ethical and moral issues surrounding the use of the data collected. The slides from this session are available on Slideshare and embedded below.
Facilitator: Claire Gibbons, University of Bradford and Ben Butchart, University of Edinburgh Time: Monday 27th July from 16.00-17.30 Session code: A2

4:00 PM

A Revolution in the Exchange of Courses Information

by Jayne Rowley  , Alan Paull  ,

The main method that Higher Education providers use currently to supply course marketing information to third party organisations is to type it into web pages, a time-consuming, costly and inefficient process.  You can save money, simplify processes and open up new opportunities by implementing the eXchanging Course Related Information, Course Advertising Profile (XCRI-CAP) standard to produce and distribute your courses information better. This session will describe the new way of providing PG course marketing information now being implemented by many HEPs, so that they can supply it automatically to Graduate Prospects, UCAS and other organisations that run course aggregation websites. The result will be better information to help learners make better choices.
Facilitators: Jayne Rowley and Alan Paull Time: Monday 27th July from 16.00-17.30 Session code: A7

4:00 PM

BS 8878: Systematic Approaches to Documenting Web Accessibility Policies and Practices

by Brian Kelly 

In the early days of institutional Web services Web management teams sought to provide 'universal accessibility' by conformance with WCAG, the Web Content Accessibility Guidelines. However although conformance with WCAG can be important, especially for informational web site, in reality such conformance can be difficult to achieve. Such problems are compounded in the provision of web services which provide more than simple informational services or are reliant on use of third-party services or user generated content. The challenges of knowing what to do are compounded by the reductions in levels of resources available to deliver and support institutional web services which is often accompanied by rising levels of user expectations! The BS 8878 Web Accessibility Code of Practice has been developed to help institutions develop accessible web services which can take into account contextual factors such as the purpose of the service, the target audience and the levels of resources available. In brief, as described by Jonathan Hassell, the lead authors of the standard, BS 8878  is a process-oriented standard enabling organisations to:
  • understand why digital inclusion and accessibility makes good business sense
  • embed inclusion responsibility strategically across key job-roles, and into key policies
  • follow a standard user-centred production process which identifies the key decisions which impact inclusion which are taken in a web product’s lifecycle
  • adopt an informed way of making these decisions
  • adopt a way of documenting these decisions to provide a log which can be used for assessing accessibility risk and proving conformance with BS 8878
  • synchronise these activities with similar processes for the inclusive design of non-digital products
In this workshop session Brian Kelly will describe the BS8878 standard and facilitate group activities in exploring how the standard can be applied in a number of contexts relevant to the higher education community.
Facilitator: Brian Kelly Time: Monday 27th July from 16.00-17.30 Session code: A3 Resources: The slides are available on Slideshare and embedded below.

4:00 PM

Working with an Institutional Web Team – Edge Hill University

by Mike Nolan 

As described in Wikipedia "Edge Hill University is a campus-based university situated in Ormskirk, Lancashire. The institution was opened on 24 January 1885 as Edge Hill College, the first non-denominational teacher training college for women in England, before admitting its first male students in 1959. In 2005, Edge Hill was granted Taught Degree Awarding Powers by the Privy Council and became Edge Hill University on 18 May 2006. Edge Hill was named University of the Year in 2014 in the 10th annual Times Higher Education Awards. The University had been shortlisted three times previously, 2007/8, 2010/11 and 2011/12 making it the only university to be shortlisted four times in seven years. In 2015 the university was named the Times Higher Education's Best University Workplace after claiming the number one spot in all four key markers of a contented workforce in the THE Best University Workplace Survey. The university's campus is situated in Ormskirk in West Lancashire and was named the safest campus to live at in the North West and the fifth-safest in the country by The Complete University Guide. A focus on sustainability has resulted in Edge Hill winning a Green Flag Award as well as a commendation in the 2011 Green Gown Awards made by the Environmental Association for Universities and Colleges." The University's Web team has had an important role to play in raising the visibility of the institution and supporting the university in winning these awards. Members of the Web team have been pro-active in sharing their approaches across the wider community, with Alison Kerwin, then head of the Web Team giving a plenary talk on  "Let the Students do the Talking..." at the IWMW 2008 event.  Mike Nolan, the current head of the Web Team, has facilitated a number of sessions at recent IWMW events and is the local contact for this year's event. In addition Mike and colleagues from the Web team are facilitating a workshop session on "Working with an Institutional Web Team – Edge Hill University" which will highlight areas of web strategies and web developments which the team are particularly proud of and provide an opportunity for participants to learn from these approaches and help the Web team address current challenges they are facing.
Facilitator: Mike Nolan, Edge Hill University Time: Monday 27th July from 16.00-17.30 Code: A1

4:00 PM

All CMSs are Rubbish: Live With It!

by Janet McKnight  , Helen Sargan  ,

Over a period of years the workshop facilitators, Helen Sargan and Janet McKnight, have had extensive experience of a range of CMSs and other, rather cruder, ways of managing content. Time has proved that all of them are far from perfect, but that with a choice that fits both the skillset of the managers and the task that is to be accomplished, it is generally possible to rub along. Don’t expect a silver bullet, because you’re never going to find one. We’ll discuss our experiences and the take home messages to apply when choosing and running a CMS.

Facilitators: Helen Sargan and Janet McKnight Time: Monday 27th July from 16.00-17.30 Code: A6

4:00 PM

Future-proofing the Web Professional

This workshop is an interactive session to help you to examine your career. What do you need to do to ensure your skills are up to date? What do you want to do next? What is important to you? Is a change needed? Is having a steady income and the benefits of working for a company or organisation vital because of responsibilities at home? Or, do you like to take risks? Do you want to run away and join the circus? Would a portfolio career appeal? Delegates will be given the chance and time out from their day jobs to consider the important questions and will be able to have a go at different exercises that will get them to think about what matters to them and possible next steps.
Facilitator: Lisa Jeskins Time: Monday 27th July from 16.00-17.30 Session code: A8