16 16-18 July 2014 Starting at 2.00pm
Newcastle upon Tyne Northumbria University, City Campus
Tickets were £350 (including 2 nights' accommodation) Event over!
Day 1July 16 2014

2:00 PM

Welcome

by Brian Kelly 

Brian Kelly will give the opening talk at the IWMW 2014 event. Speaker: Brian Kelly, Cetis Time: Wednesday 16 July 2014 from 14.00-14.30. Code: P0 Note the sides are available on Slideshare and embedded below.
In addition a backup copy is available on Authorstream.

2:30 PM

Why you don’t need a social media plan and how to create one anyway

by Tracy Playle 

Tracy Playle has argued for years that social media strategies are a nonsense, and yet her business has continued to thrive on providing services that support their development in the education sector around the world. Why is this? In this session Tracy will outline why she thinks social media strategies and plans don’t make a great deal of sense, and what approaches and steps you should be taking to ensure your approach to social media is strategic, but without needing a strategy.
Speaker: Tracy Playle, Picklejar Communications Time: Wednesday 16 July 2014 from 14.30-15.15. Code: P1 Resources: See:

3:45 PM

Digital Adaptation: Time to Untie Your Hands

by Paul Boag 

Do you feel like you are doing your job with one hand tied behind your back? Are you frustrated by company practices that are horribly antiquated and inappropriate for the digital world. Does your boss or client fail to understand the unique characteristics of the web? If so you are not alone. The majority of traditional businesses are struggling to adapt to the digital economy and need your help even if they don't realise it. In his talk Paul Boag explains why this is, and what we (as the web community) can do about it. He highlights that to build a great website we have to be the catalyst for organisational change and recommends ways to start that happening. You'll learn why so many organisations are failing to adapt, why it falls to you to instigate the change in company culture, practical ways of instigating change and why your primary job isn't to build websites, despite what your boss or client might think.
Speaker: Paul Boag, Headscape Time: Wednesday 16 July 2014 from 15.45-16.30. Code: P2 Resources: See:  

4:30 PM

Hyper-connectEd: Filling the vacuum by switching from blow to suck

by Martin Hawksey 

Increasingly academic and student activity occurs outwith the institution. Web browser advances enabled by the inclusion of new standards such as HTML5 and improved connectivity make the 'as a service' offering available to users increasingly attractive. Consequently research, teaching and learning is more often occurring outside of institutional systems. This phenomenon is actively embraced by learning theories such as connectivism and many see it as an opportunity to engage with communities enhancing the institution's position in society. There are also threats to consider and mitigate against. Web services can close or change terms of service resulting in the loss of material and access to metrics. This presentation highlights several approaches being adopted by organisations which acknowledge and embrace hyper-connectedness. This includes the work of the University of Mary Washington 'domain of ones own' which provides all staff and student with access to a personal cyberinfrastructure by giving them access to personal web-hosting and server access; and experiments from the Association for Learning Technology in aggregating, displaying and analysing community activity on third party sites.
Speaker: Martin Hawksey, ALT (Association for Learning Technology) Time: Wednesday 16 July 2014 from 16.30-17.15. Code: P3 Resources: See:
Day 2July 17 2014

9:00 AM

Building cost-effective, flexible and scalable education resources using Google Cloud Platform

by Sharif Salah 

Google Apps for Education has helped transform the way that technology is used to drive collaborative and flexible learning in Higher Education. Google Cloud Platform which includes App Engine, Compute Engine and BigQuery can be tightly integrated into any existing deployment of Google Apps and allows organisations to build custom functionality and services using the same underlying foundations that power Google's own services. This talk will include a number of case studies to explore how you can build next generation teaching services on Google Cloud Platform to compliment existing use of Google Apps and Chromebooks. The talk will also explore the use of App Engine and Compute Engine to deliver highly cost-effective, flexible and scalable virtual computing labs.
Speaker: Sharif Salah, University of Portsmouth Time: Thursday 17 July 2014 from 09.00-09.45. Code: P4 Resources: See: https://speakerdeck.com/sharifsalah/google-cloud-platform-building-cost-effective-flexible-and-scalable-education-resources

9:45 AM

Using the start-up playbook to reboot a big university website

by Ross Ferguson 

Since August 2013, the University of Bath Digital team has been engaged in an ambitious programme of work to completely overhaul its .ac.uk in 24 months. We are using Agile methods to support our delivery and this has meant massive culture change alongside the significant new technical and design features. In the talk, I'll set out why we've made the choices we've had, the challenges we've faced, the work we've produced so far and take a view on whether we are going to meet our goals or not. From our experience, others may be able to draw practical lessons, find comparisons or avoid our mistakes.
Speaker: Ross Ferguson, University of Bath Time: Thursday 17 July 2014 from 09.45-10.30. Code: P5 Resources: See: https://www.slideshare.net/lisbk/iwmw-2014rossferguson

11:00 AM

Marketing is dead, long live UX

by Neil Allison 

In this talk I will make the case that marketing's relevance is on the wane. The future of student recruitment and other areas of university audience engagement lies in user experience (UX) management. With UX consultancies beginning to turn their attention to the HE market, I will ask how long it will take for universities to begin to establish the kind of UX teams we see in sectors such as retail and banking.
Speaker: Neil Allison Time: Thursday 17 July 2014 from 11.00-11.45. Code: P6 Resources: See:  

11.45 AM

Birds-of-a-Feather Sessions

Have an interest in a specific topic? Want to meet others who have similar interests. Why not propose a Birds-of-a-feather session. Note a total of 7 rooms are available for birds-of-a-feather sessions. However if you wish to arrange small sessions and you can find a room, feel free to do so. Time: Thursday 17 July 2014 from 11.45-12.30. Code: BOF (See the Birds of a Feather sessions run at IWMW14)

2:00 PM

“You are ALL so weird!” University sector analysis and trends

by Ranjit Sidhu 

We know universities are weird, but can we learn how weird by looking at it as a collective group and comparing it to other sectors? Or has the university sector as a concept died? Can analysis be used to identify what the new challenges and problems facing universities will be? In this plenary we will look at the what are the general trends, problems and solutions that effect all universities, as well as the particular issues facing areas like postgraduate, undergraduate recruitment and the provision of student services. We will look how data can be used by universities dipping into the proactive recruitment through online advertising for the first time and how detailed data segmentation will make you the VCs best friend - guaranteed!
Speaker: Ranjit Sidhu, Statistics into Decisions (SiD) Time: Thursday 17 July 2014 from 14.00-14.45. Code: P7 Resources: See:

2:45 PM

What Does The Data Tell Us About UK University Web Sites?

by Chris Gutteridge 

The data.ac.uk Web site is described as "a landmark site for academia providing a single point of contact for linked open data development. It not only provides access to the know-how and tools to discuss and create linked data and data aggregation sites, but also enables access to, and the creation of, large aggregated data sets providing powerful and flexible collections of information." The Web site is working to inform national standards and assist in the development of national data aggregation subdomains. In this plenary talk Chris Gutteridge and Andrew Milsted, developers of the service at the University of Southampton explain the reasons for the development of the service, the benefits it can provide for the Web management community, plans for future development and how Web managers can make use of the service.
Speaker: Chris Gutteridge, University of Southampton Time: Thursday 17 July 2014 from 14.45-15.30. Code: P8 Resources: See:

4:00 PM

Parallel sessions

A series of parallel workshops will take place on Thursday 17 July.  The titles of the workshop sessions are: The sessions last for 90 minutes and are intended to include interactive or participative aspects.
Day 3July 18 2014

9:30 AM

Rebooting MyEd – Making the Portal Relevant Again

by Martin Morrey 

The University of Edinburgh is currently re-imagining its student and staff portal. Using user surveys and custom analytics we have found out who wants and uses what, and on which devices. Now we are applying that intelligence, creating a new desktop and mobile portal, designed to meet the needs of the 2015 user, and to play a strong connecting role in the whole online student experience.
Speaker: Martin Morrey, University of Edinburgh Time: Friday 18 July 2014 from 09.30-10.15. Code: P8 Resources: See: http://www.slideshare.net/mmorrey/rebooting-myed-making-the-portal-relevant-again

10:15 AM

Allocating Work: Providing Tools for Academics

by Hiten Vaghmaria 

Each year, Heads of Academic Departments allocate work to their staff based on a prediction of which courses will be run the following academic year. These allocations are then refined once actual student numbers become clear. Different universities operate different Workload Allocation Models and have different technical solutions to support this. This session will showcase different solutions and provide an opportunity to discuss the merits of each option.
Speaker: Hiten Vaghmaria, University of Westminster Time: Friday 18 July 2014 from 10.15-11.00. Code: P10 Resources: See: http://www.slideshare.net/lisbk/allocating-work-providing-tools-for-academics

11:30 AM

What is our vision for the institutional web and can we implement that vision?

by Mike Nolan 

Four experienced web managers (Stephen Emmott, Michael Nolan, Mike McConnell and Tracey Milnes) will facilitate an open session on “What is our vision for the institutional web and can we implement that vision?” Time: Friday 18 July 2014 from 11.30-12.15. Code: P11

12:30 PM

Conclusions

Brian Kelly will give the conclusions of the IWMW 2014 event. Speaker: Brian Kelly, Cetis Time: Friday 18 July 2014 from 12.15-12.30. Code: P12