Promoting Your Web Site: Getting Your Site to the Top of the Search Engine Hitlists [C3]


Web search engines and directories like Altavista, Lycos, Yahoo and Google are commonly used by web users to find the information they require. However Web site owners and maintainers often find that their site cannot be found through search engines, even when an appropriate search term is used. Use of some simple techniques combined with a knowledge of the search engines can help to improve the chances of a web site becoming a highly valued service and getting to be number one in search results.

Aimed those responsible for promoting Web services, this practical session looks at issues involved in submitting your web site to search engines and directories. It considers the use of metadata, keywords and careful design of content to help with retrieval. Other topics include using multiple domain names to improve coverage and other hints and tips on promotion including the problems associated with frames and dynamic pages.