Advertising On Web Sites


Although electronic marketing on the Internet has been around for several years, until recently there had been minimal uptake within the Higher Education (HE) and Further Education (FE) sector. However the ever pressing need to supplement the funding of services has led to an increasing number of HE and FE institutions (as well as local and central government and other public sector bodies) introducing the hosting of electronic marketing material for 3rd parties (advertising, affiliate links, links to sponsors, etc.) on their Web sites. This talk describes current practice within the HE/FE sector and highlights the associated problems. (This research was carried out as part of a JISC funded study into “Advertising on JANET”).


See slides hosted on Slideshare.