The Promise of Information Architecture


Delegates will discover how, by taking the information architecture approach as their next step, they can improve the user experience and business benefits. Information architecture gives delegates a framework and benchmarks for managing Web provision at an institutional level. This should be an engaging and entertaining talk which would help delegates decide whether a formal IA role is appropriate to their organisation. Helping delegates consider their institutional strategic approach: What is IA? How is the role covered at the moment? Should it be a specific post rather than something that’s squeezed in with everything else we do?


The slides are available on the Slideshare repository.