Abstract
During this session there will be an exploration of the use of Web 2.0 technologies in brand based marketing. The session will use the results of the recent collaboration between the University of Southampton and Precedent Communications http://www.southampton.ac.uk/isoton to demonstrate how developing a consistent approach to the adoption of Web 2.0 technologies can be acheived by considering your institution’s corporate objectives and audiences. Discussion Groups will consider how the Web 2.0 technologies used in brand based marketing can be applied to their institution.
This session will follow on from the Helen and James’ plenary talk on Web 2.0 and Brand: Theory and Practice.
Learning Objectives:
At the end of the session attendees should have an understanding of the Web 2.0 technologies used in brand based marketing.