Abstract
The workshop is an opportunity to consider the implications for university-based Web sites of the use of external, embeddable commercial services. As embeddable services and communities increasingly dominate, Web sites are evolving into Web presences, with implications for marketing, functionality and evaluation. We will look at some examples from Higher Education Academy Subject Centres’ use of services such as YouTube, Google Books and PBwiki, consider some risks and benefits and invite participants to share their own attitudes towards these services, whether pro or con.
Learning Objectives:
At the end of the session attendees attendees will have:
- discussed some of the opportunities and pitfalls of engagement with external commercially-run services