Embracing Web 2.0 Technologies to Grease the Wheels of Team Cohesion [A1]


This session will review how a number of Web 2.0 technologies that are both internally and externally hosted and can be used to future proof the way that teams in institutions can work effectively together.

The sessions will make use of a case study based on the University of Bath elearning team. A pattern which is emerging over time is that members of the elearning team are increasingly working out of the office and a range of different projects and staff development initiatives. Also, in the future we may see further developments of our Hub-Spoke Model, where we may recruit more people to work at the local level in Faculties and Departments, to be located there and part managed. The new emerging model of fewer face to face meetings and greater diversity within the wider team creates considerable challenges, although it offer some potential. Some of these challenges include, how do individuals keep informed about what people are up to? How do we stop people becoming isolated and silos forming? who can we creatively harness the diverse talents within the team? At the University of Bath we have re-visited how we communicate and collaborate embraced the characteristics of “Web 2.0”. In particular the use of Web 2.0 tools to harness the power of the crowd, create an accessible collective intelligence, democratised the way that content is created in the team and how our social network interfaces with our other social networks. This paper will discuss in practical terms how the use of social bookmarking, individual blogs, wikis and communication tools, such as twitter and skype has changed the way that we as a team interact. It will also include the views of different members of the team. The outcome is that we’d strongly encourage other teams re-visit how they communicate and then embrace the characteristics of Web 2.0, facilitated by tools such as Twitter, WordPress, Flickr, Confluence Wiki and Delicious.

Learning Objectives:

At the end of the session attendees should:

  • The benefits and challenges virtual teams presents for the user and the organisation
  • Possible ways in which these challenges can be met using Web 2.0 technologies