Developing an E-content Strategy for your Web Site [A2]


Your Web site is one of your major public services, delivering your own brand of information and expertise, and as such is one of our most potent marketing tools.

However, many websites are now reaching breaking point in terms of volume, and near-anarchy in terms of content creation. Many sites have a huge amount of content and a large a distributed group of web authors. As sites continue to grow at a rapid rate, volume becomes disproportionate to need, and the task of keeping content up to date becomes increasingly difficult. In addition, many sites are inconsistent in content or style, and fail to adhere to accessibility guidelines. Web site managers increasingly need to take a strategic standpoint on web content.

This workshop will use the Leeds University Library website as a case study for the development of a coherent e-content strategy encompassing design, accessibility, maintenance, editorial control and integration.

The primary audience will be those who may be new to leading project developments (suppliers) or people commissioning software development (customers).

Learning Outcomes:

At the end of the session participants will be able to:

  • Identify the key issues in relation to managing e-content effectively.
  • Consider a strategic approach to e-content management.
  • Identify a set of steps which they could take to review their e-content and the business processes associated with e-content creation and management.
  • Consider standards and policies in relation to e-content creation and management.