Does Web Content Grow On Trees?

Andrew Aird, Goldsmith College London gave a plenary talk on “Does Web Content Grow On Trees?” at the IWMW 1998 event.


Rather than try to improve, manage and maintain the huge, unwieldy web site I inherited at Goldsmiths, I have developed a strategy of ‘growing’ three separate web ‘trees’. These respectively address the provision of external information, internal communications and a teaching and learning web environment. The ‘trees’ acknowledge that institutional information derives from different roots, and has varying saliency and significance depending on the context to which it is applied. I will talk about:

  • The design of these tree structures
  • How they fit in with the generation and flow of information in the College
  • Issues of ownership and internal politics
  • The web trees of the future