The evolution of digital marketing has led to more content being produced than ever before. Consumers are being blitzed with content across online channels.
In this world, brands that form more meaningful connections with people will prosper. It’s no longer enough to produce services or products that work. Brands need to know why people care and deploy a consistent content message across the user journey.
To deliver a truly integrated customer experience and produce great content, marketing and web teams need to work together and have a clear strategy.
Join the experts at Siteimprove to learn:
- Why integrated marketing is key to organizational efficiency
- What trends to watch out for in 2019
- How to build a content strategy with owned media (SEO) in mind
Summary
- Title: Future-proofing Your Content: Brexit and Beyond
- Type: Workshop
- Hashtag: #A9
- Facilitator: Dan Sitner and Anna Surrichio, Siteimprove
- Date and time: 16.30-17.30, Wednesday 26 June 2019