Willow Colios

Based in the Marketing Department at Leeds Trinity University, Willow Colios leads the Digital Team, working on the University’s website and digital marketing. He is currently working on a website redevelopment project, including implementation of a new content management system and a full review of governance and development practice.

He also sits on the University’s Race Equality Charter Self-Assessment Team.

Having studied Philosophy and Politics at the University of Liverpool, Willow began his career working for a Labour MP, before working at digital agencies in Reading and London. He then moved into higher education, first as Digital Manager at Reading University Students’ Union and now Leeds Trinity University.

His journey through what we broadly think of as digital started with SEO and copywriting, moved on to encompass paid search, UX testing, user research, content, comms and CRM – and now covers all of that and working with a brilliant digital team.

His professional interests include user behaviour and psychology, analytics, conversion rate optimisation and keeping an eye on what Google is up to.

Outside of web and work, he digests all things Brexit, thinks the HE sector should wholeheartedly back interdependence and collaboration across countries and continents, and wrote and broadcasted fairly prolifically about music before having less time to do so: see https://louderthanwar.com/author/willow-colios/ and  https://soundcloud.com/willowcolios

Willow has attended IWMW in 2017 and 2018, and joined the advisory group for IWMW 2019.
Further information

Lightning Talk

Willow gave a lightning talk on “TBC”.