Alison Kerwin is the Director of Marketing at the University of York and leads a 40+ strong digital, content, creative, strategy and insight team. With over twenty years experience in higher education she previously held Head of Digital positions at the universities of Bath and Edge Hill. Her passion for digital remains but in recent years her focus has expanded to include championing the institutional brand, managing print as well as digital, balancing student recruitment with research and internal communications, and much more besides.
Alison first spoke to IWMW in 2007 with her talk entitled “Let the students do the talking“. She returns in 2018, in her home institution, to share the lessons she’s learnt over the course of her career.
Contact Details
- Job title: Director of Marketing
- Department: Marketing
- Email: alison.kerwin@york.ac.uk
- LinkedIn: alisonkerwin
- Twitter: @alisonkerwin
- Institutional web site: www.york.ac.uk
- Departmental web site: Marketing
Plenary Talk
Alison gave a plenary talk on “10 Things I Wish I’d Known Earlier (In My Career)” on Wednesday 11 July 2018.