Within higher education, digital is becoming ever more present – from websites and web apps to CRM systems, digital portals and social media. In the last year, St Andrews has bought in a new CRM system, launched a new digital prospectus that outlines all programmes on offer, and installed a new version of our content management system. Change isn’t just coming – change is already here.
These changes are putting a growing demand on us and our teams – from digital communications to IT Services to change management and business transformation. It’s increasingly untenable for our teams to do everything regarding digital projects, especially when simply keeping our skills up to date in a fast-moving industry is tough. Ideally, we need colleagues who don’t come from a digital background to take responsibility for some aspects of their digital outreach. But how can we make this happen?
At St Andrews, we have taken a three-pronged approach which can be split into three interlinked areas: standardise, document and educate. Find out why we’ve taken this approach, the results we’ve experienced so far and our next steps in this talk on standards, expectations and governance.
Summary:
- Title: High Sights, High Standards
- Type: Plenary
- Hashtag: #P3
- Speaker: Carley Hollis, University of St Andrews
- Date and time: 09.00-09.40 on Wednesday 12 July 2017
- Venue: Keynes Lecture Theatre 1 (LT1)
Additional resources:
- Twitter archive: archive of tweets (hosted on wakelet.com)
- Video: IWMW 2017 – P3: High Sights High Standards (hosted on youtube.com)
- Sketch notes: IWMW17 Carley Hollis · mearso (hosted on mearso.co.uk)
- Slides are available on Slideshare
