Abstract
Increasingly we are finding our corporate identities being hijacked, misused or misrepresented by other organisations or individuals. This could either malicious or done with the best intentions, intended to deceive or enlighten.
In this session we will be looking at the variety of ways in which our Web pages and corporate identities can be used without our knowledge or approval, both from within and without the organisation. What are the implications of such use? What can be done to control it? We’ll also consider cases of desirable use – how do we ensure that our content when accessed through – or held on – other sites is maintained and current?
Contributions to this work shop in the form of horror stories – and methods used to address the problem – will be particularly welcome.