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5 Conversion Techniques that Higher Ed Can Learn From eCommerce (video of talk #P9)

5 Conversion Techniques that Higher Ed Can Learn From eCommerce (video of talk #P9)

by Kirsty Pitkin | Aug 24, 2017 | IWMW17, IWMW17-video

The battle for students (at home and abroad) has placed an increased emphasis on proving and improving ROI from digital marketing spend. As higher education embraces this reality it must turn to eCommerce giants (airlines, banks etc.) and adopt their conversion ethos...
Students as Humans: Understanding and Segmenting the Real Student Experience (video of talk #P9)

Students as Humans: Understanding and Segmenting the Real Student Experience (video of talk #P9)

by Kirsty Pitkin | Aug 23, 2017 | IWMW17, IWMW17-video

With fresh threats emerging from commercial providers of education and parliament debating the Higher Education and Research bill, universities are facing significant changes to the landscape within which they operate. Indeed, the first UCAS analysis for 2017 shows a...
Building a Digital Publishing Platform (video of talk #P8)

Building a Digital Publishing Platform (video of talk #P8)

by Kirsty Pitkin | Aug 23, 2017 | IWMW17, IWMW17-video

The University of Bath is transforming its digital marketing and communications platforms. In his IWMW 2017 plenary talk, Rich Prowse explained how the team is building a publishing platform for the future. Learn about our product vision, how we manage development,...
Oxford Mosaic – A Web Publishing Platform for the Future (video of talk #P7)

Oxford Mosaic – A Web Publishing Platform for the Future (video of talk #P7)

by Kirsty Pitkin | Aug 23, 2017 | IWMW17, IWMW17-video

IT Services at the University of Oxford has spent the last two years building a centralised web publishing platform. This project started as a small proof of concept to prove demand, and grew into a fully-fledged multitenancy (not multi-site!) Drupal implementation...
Realising the Vision of a Single Source of Course Information (video of talk #P6)

Realising the Vision of a Single Source of Course Information (video of talk #P6)

by Kirsty Pitkin | Aug 23, 2017 | IWMW17, IWMW17-video

In September 2016 Cardiff University launched a new version of our undergraduate course finder, powered by programme data from our internal student record system. The aim was to create a single source of course information for course approval, as marketing to...
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The IWMW Blog

Posts on the IWMW blog provide further information about IWMW events. In addition guest blog posts from members of institutional web teams provide personal and institutional insights on topics of interest to the community,

Recent Posts

  • IWMW Slackchat: Lean Coffee Topics for IWMW 2020 January 17, 2020
  • Still Opportunities For Submitting Proposals to IWMW 2020 January 10, 2020
  • Update on the call for submissions for IWMW 2020 December 18, 2019
  • Reflections on my speaking experiences December 9, 2019
  • IWMW 2020: call for submissions now open November 15, 2019

IWMW Founder

The IWMW event series was founded by Brian Kelly in 1997. Brian has now retired and is living in Dorset. Brian is continuing his interests in supporting best practices in use of the web and related networked technologies as the Communications and IT volunteer for the Morris Federation. He is the editor of the IT Resources section of the Morris Federation website and author of most of the advisory documents and surveys.

Brian Kelly, founder of IWMW

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