by Kirsty Pitkin | Aug 24, 2017 | IWMW17, IWMW17-video
The battle for students (at home and abroad) has placed an increased emphasis on proving and improving ROI from digital marketing spend. As higher education embraces this reality it must turn to eCommerce giants (airlines, banks etc.) and adopt their conversion ethos...
by Kirsty Pitkin | Aug 23, 2017 | IWMW17, IWMW17-video
With fresh threats emerging from commercial providers of education and parliament debating the Higher Education and Research bill, universities are facing significant changes to the landscape within which they operate. Indeed, the first UCAS analysis for 2017 shows a...
by Kirsty Pitkin | Aug 23, 2017 | IWMW17, IWMW17-video
The University of Bath is transforming its digital marketing and communications platforms. In his IWMW 2017 plenary talk, Rich Prowse explained how the team is building a publishing platform for the future. Learn about our product vision, how we manage development,...
by Kirsty Pitkin | Aug 23, 2017 | IWMW17, IWMW17-video
IT Services at the University of Oxford has spent the last two years building a centralised web publishing platform. This project started as a small proof of concept to prove demand, and grew into a fully-fledged multitenancy (not multi-site!) Drupal implementation...
by Kirsty Pitkin | Aug 23, 2017 | IWMW17, IWMW17-video
In September 2016 Cardiff University launched a new version of our undergraduate course finder, powered by programme data from our internal student record system. The aim was to create a single source of course information for course approval, as marketing to...