How to Win Over Your Colleagues and Make Life Easier (video of talk #P12)
Working in a University Digital Team can be a thankless task. Your expertise is often overlooked. The value of digital is under appreciated and you have little control over strategy. But it doesn’t need to be that way. Digital Transformation expert Paul Boag has...
5 Conversion Techniques that Higher Ed Can Learn From eCommerce (video of talk #P9)
The battle for students (at home and abroad) has placed an increased emphasis on proving and improving ROI from digital marketing spend. As higher education embraces this reality it must turn to eCommerce giants (airlines, banks etc.) and adopt their conversion ethos...
Students as Humans: Understanding and Segmenting the Real Student Experience (video of talk #P9)
With fresh threats emerging from commercial providers of education and parliament debating the Higher Education and Research bill, universities are facing significant changes to the landscape within which they operate. Indeed, the first UCAS analysis for 2017 shows a...
Building a Digital Publishing Platform (video of talk #P8)
The University of Bath is transforming its digital marketing and communications platforms. In his IWMW 2017 plenary talk, Rich Prowse explained how the team is building a publishing platform for the future. Learn about our product vision, how we manage development,...
Oxford Mosaic – A Web Publishing Platform for the Future (video of talk #P7)
IT Services at the University of Oxford has spent the last two years building a centralised web publishing platform. This project started as a small proof of concept to prove demand, and grew into a fully-fledged multitenancy (not multi-site!) Drupal implementation...The IWMW Blog
Posts on the IWMW blog provide further information about IWMW events. In addition guest blog posts from members of institutional web teams provide personal and institutional insights on topics of interest to the community,