by Kirsty Pitkin | Aug 24, 2017 | IWMW17, IWMW17-video
As the University of Edinburgh has embarked on a big Digital Transformation change initiative, the web team are looking into both improving internal processes and our users’ digital experience. This is achieved by building frameworks and tools to foster collaboration,...
by Kirsty Pitkin | Aug 24, 2017 | IWMW17, IWMW17-video
Working in a University Digital Team can be a thankless task. Your expertise is often overlooked. The value of digital is under appreciated and you have little control over strategy. But it doesn’t need to be that way. Digital Transformation expert Paul Boag has...
by Kirsty Pitkin | Aug 24, 2017 | IWMW17, IWMW17-video
The battle for students (at home and abroad) has placed an increased emphasis on proving and improving ROI from digital marketing spend. As higher education embraces this reality it must turn to eCommerce giants (airlines, banks etc.) and adopt their conversion ethos...
by Kirsty Pitkin | Aug 23, 2017 | IWMW17, IWMW17-video
With fresh threats emerging from commercial providers of education and parliament debating the Higher Education and Research bill, universities are facing significant changes to the landscape within which they operate. Indeed, the first UCAS analysis for 2017 shows a...
by Kirsty Pitkin | Aug 23, 2017 | IWMW17, IWMW17-video
The University of Bath is transforming its digital marketing and communications platforms. In his IWMW 2017 plenary talk, Rich Prowse explained how the team is building a publishing platform for the future. Learn about our product vision, how we manage development,...
by Kirsty Pitkin | Aug 23, 2017 | IWMW17, IWMW17-video
IT Services at the University of Oxford has spent the last two years building a centralised web publishing platform. This project started as a small proof of concept to prove demand, and grew into a fully-fledged multitenancy (not multi-site!) Drupal implementation...