Today’s “60 Seconds With …” interview features Rob Ryder-Richardson, a member of the IWMW 2019 advisory group.

1. How do you describe to your friends/parents/next door neighbour what you do for a living

I am a User Experience Manager – so imagine you are using a website from when you think about wanting to buy something, right through to having purchased and getting support. It’s my job to ensure that is a great experience .

2. Tell us something really cool about your job at the moment

I am working with a website hosting partner that works with the Olympics and the Grammys.

3. What’s the most exciting thing about web and digital in the HE sector right now?


4. What’s your proudest moment in your career so far?

Getting a staff scholarship for a part-time PhD.

5. If you weren’t doing this career what would your dream job be?

Working for Apple.

6. What will delegates take away from your session at IWMW this year?

The importance of including the user.

7. Any fond/embarrassing memories of previous IWMW events?

Going to the wrong campus of Liverpool John Moore and missing the first session of the second day, that my manager was talking at.

8. What do you like to do in your spare time ?

Dance, ski, barre, TV, movies.

9. What’s your guilty pleasure?


10. Sum up IWMW in one word


Rob Ryder-Richardson graduated from the University of Dundee in Applied Computing BSc (Hons) and Design Ethnography MSc. In January 2019, Rob started a part-time PhD in Computing. Rob has been working for the University of Dundee since 2013.

In December 2018, the University of Dundee embarked on replacing their web estate. Therefore, Rob is often out of the office speaking to users and testing the website.

Rob has ran a masterclass at the past three IWMW events, two on social media, and last year on Customer Journey Mapping.