The IWMW event series continues to attract sponsorship which is used to enrich the event. TERMINALFOUR are one of the event sponsors and, along with a number of other sponsors will be sending out a brief email message to delegates at the IWMW 2017 event.
TERMINALFOUR is delighted to be once again part of IWMW (our 12th year and counting). We’ve been providing our digital marketing and web content management software to UK universities since 2001 and we can’t wait to see lots of our clients, partners and friends at IWMW 2017.
Be sure to keep an eye out for our team. Piero Tintori – CEO and founder; Brendan Reid – UK Account Manager and Dave O’Reilly – Technical Client Support Engineer. If you want to formally arrange to chat with one of the guys you can contact us here otherwise we’re sure we’ll see you in one of the talks or at an evening event.
Piero Tintori will also be giving a presentation at 9.10am on Thursday 13 July so be sure to check it out:
Title: 5 Conversion Techniques that Higher Ed can learn from eCommerce
Abstract: The battle for students (at home and abroad) has placed an increased emphasis on proving and improving ROI from digital marketing spend. As higher education embraces this reality it must turn to eCommerce giants (airlines, banks etc.) and adopt their conversion ethos and their data analytic strategies. This talk will outline some of these techniques including personalisation, predictive analytics and CRM ‘student’ life-cycle integration.
Finally, if you haven’t had the opportunity to participate in our 4th annual higher education digital marketing and web survey there’s still time. COMPLETE SURVEY HERE (Be in with a chance to win one of 5 x £100 Amazon vouchers).
See you in Canterbury!
