Master Classes

The master classes were introduced at IWMW 2015 and, due to popular demand, were repeated at IWMW 2016. The master classes provide additional time to address a subject area of relevance to those with responsibilities for managing institutional web services and other digital channels.

Details of the parallel master class sessions at IWMW 2017 are given below. These sessions will take place from 14.50-17.30 on Wednesday 12 July 2017. Participants can choose to attend one of the master class sessions.

Note you must make a note of the session code when you wish to book a place at the event (the online booking form is held on a separate web site).

B1: Working in an Agile way – Content Creation, Delivery and Standards (Redux)

Facilitated by Rich Prowse, University of Bath. See abstract.

B2: Social Media & Paid Advertising- How to Use Them Corporately

Facilitated by Rob Ryder-Richardson, University of Dundee. See abstract.

B3: A Communications Infrastructure for the UK HE Digital Community

Facilitated by Brian Kelly, UK Web Focus and IWMW 2017 co-chair. See abstract.

B4: Leadership, Governance and Change: Top Tips for Navigating the Chaos

Facilitated by Claire Gibbons, IWMW 2017 co-chair. See abstract.

B5: IWMW in Miniature

See abstract.

B6: AI and Data: Evolving the Student Experience

Facilitated by Josh Somma, Steph Bradley and Toby Margetts, Squiz. See abstract.

B7: A Roundtable Discussion: How Do You Start Without Knowing Where You’re Going?

Facilitated by Paul Hoskins, Precedent. See abstract.

B8: Transition to WordPress

Facilitated by Jon Bird, WP Engine. See abstract.

B9: Search “More than Ten Blue Links”

Facilitated by Gordon Grace, Funnelback. See abstract.