21 21-23 June 2016 Starting at 1.45pm
Liverpool John Moores University Liverpool
Tickets were £275 (accommodation not included) Event over!

Programme

The programme for the IWMW 2016 event is given below. Note that a copy suitable for downloading and printing is available on Scribd.

Tuesday 21st June 2016

Time Session Location and Notes
11:00 – 17:00 Registration Redmonds building
13.45 – 15:30 Opening Session: Understanding Users
Chair: Brian Kelly
13:45 – 14:00 Plenary 0: Welcome
Brian Kelly
14:00 – 14:45 Plenary 1: Requirements Are Hypotheses:
How Lean UX Can Help You Develop Better Products
Neil Allison, University of Edinburgh
14:45 – 15:30 Plenary 2: Skin Deep: Using Cosmetic Improvement to Drive Real Change
Gareth Edwards, The University of Greenwich
15:30 – 16:00 Coffee
16:00 – 17:30 Parallel Sessions:

A1: Migrating People to a New CMS
A2: Digital Fire Fighting
A3: Leadership 101
A4: 10 years of a Web Team of One: the Lessons Learnt
A6: Rich Media: Maximising Influence During the Student Recruitment Cycle
A7: Real-world Natural Language Processing for Higher Education
A8: 360o Virtual Tours as a Communications and Marketing Tool
A9: Design a Content Strategy to Optimise Engagement With International Users
17:30 – 19:00 Free time
19:00 – late Workshop Dinner, Merseyside Maritime Museum Merseyside Maritime Museum, Albert Dock

Wednesday 22nd June 2016

Time Session Location and Notes
09:00 – 10:45 Morning Session 1: Managing Change
Chair: Andrew Millar, University of Dundee		 Redmonds building
09:00 – 09:45 Plenary 3: Managing Change: Leading Horses to Water
Rob van Tol, Precedent
09:45 – 10:15 Plenary 4: Building a New University Website – an Agile Content Case Study
Rich Prowse, University of Bath
10.15 – 10.45 Plenary 5: Establishing Digital at the Heart of the University
Gareth Saunders, St Andrews
10:45 – 11:15 Tea/Coffee
11:15 – 12:45 Morning Session 2: Delivering Services
Chair: Rich Prowse, University of Bath
11:15 – 11:45 Plenary 6: Building a digital team (almost) from scratch
Duncan Stephen, SRUC
11:45 – 12:15 Plenary 7: Prototyping the Digital University
Chris Scott, Headscape and Simon Dewey, University of Hull
12.15 – 12:45 Plenary 8: 100 to 1(ish) – Unifying a Sprawling Web Estate
Richard West, Jisc
12:45 – 14:00 Lunch
14:00 – 14:30 Afternoon Session: Analytics
Chair: Marieke Guy, QAA
14:00 – 14:30 Plenary 9: Google Analytics of Things
Martin Hawksey, ALT
14:45 – 17:30 Master Classes
B1: Agile Usability Testing
B2: Future-proof Your Content Using an Adaptive Approach
B3: IWMW in Miniature
B4: Corporate Use of Social Media
B5: Google Analytics Workout
B6: Planning Digital Transformation for Old Skool Universities
B7: Digital Governance:
Tools and Practices for Managing the Content Chaos
19:00 – late DIY eating and entertainment  You can choose where to eat and drink (suggestions will be provided)

Thursday 23rd June 2016

Time Session Location and Notes
09:00 – 11:00 Morning Session 1: Beyond the Institution
Chair: Claire Gibbons, University of Bradford		 Redmonds building
09:00 – 09:30 Plenary 10: It’s Time to Get Personal
Piero Tintori, TERMINALFOUR		  
09:30 – 10.00 Plenary 11: Working With External Partners
Mandy Phillips, Liverpool John Moores University		  
10:00 – 10:30 Plenary 12: Right Here; Right Now:
Providing the Information your Students Need and your Regulator Requires
Marieke Guy, QAA		  
10:30 – 11:00 Tea/Coffee
  Morning Session 2: When Things Go Wrong!
Chair: Mike McConnell, University of Aberdeen		  
11:00 – 11:15 Open to all: Sharing Horror Stories!  
11:15 – 12:00 Plenary 13: When your website is a ‘national embarrassment’ the only way is up
Matt Jukes, ONS		  
12.00 – 12:45 Concluding Session: Learning … and Planning
12:00 – 12:30 Plenary 14: Learning From the Past; Looking to the Future
Panel session facilitated by Mike McConnell		  
12:30 – 12:45 Conclusions