Day 1July 16 2014

02:00 PM

Welcome

by Brian Kelly 

Brian Kelly will give the opening talk at the IWMW 2014 event. Speaker: Brian Kelly, Cetis Time: Wednesday 16 July 2014 from 14.00-14.30. Code: P0 Note the sides are available on Slideshare and embedded below. IWMW 2014: Welcome from Brian Kelly In addition a backup copy is available on Authorstream.

02:30 PM

Why you don’t need a social media plan and how to create one anyway

by Tracy Playle 

Tracy Playle has argued for years that social media strategies are a nonsense, and yet her business has continued to thrive on providing services that support their development in the education sector around the world. Why is this? In this session Tracy will outline why she thinks social media strategies and plans don’t make a great deal of sense, and what approaches and steps you should be taking to ensure your approach to social media is strategic, but without needing a strategy. Speaker: Tracy Playle, Picklejar Communications Time: Wednesday 16 July 2014 from 14.30-15.15. Code: P1 Resources: See: Kevin Mears’ […]

03:45 PM

Digital Adaptation: Time to Untie Your Hands

by Paul Boag 

Do you feel like you are doing your job with one hand tied behind your back? Are you frustrated by company practices that are horribly antiquated and inappropriate for the digital world. Does your boss or client fail to understand the unique characteristics of the web? If so you are not alone. The majority of traditional businesses are struggling to adapt to the digital economy and need your help even if they don’t realise it. In his talk Paul Boag explains why this is, and what we (as the web community) can do about it. He highlights that to build […]

04:30 PM

Hyper-connectEd: Filling the vacuum by switching from blow to suck

by Martin Hawksey 

Increasingly academic and student activity occurs outwith the institution. Web browser advances enabled by the inclusion of new standards such as HTML5 and improved connectivity make the ‘as a service’ offering available to users increasingly attractive. Consequently research, teaching and learning is more often occurring outside of institutional systems. This phenomenon is actively embraced by learning theories such as connectivism and many see it as an opportunity to engage with communities enhancing the institution’s position in society. There are also threats to consider and mitigate against. Web services can close or change terms of service resulting in the loss of […]
Day 2July 17 2014

09:00 AM

Building cost-effective, flexible and scalable education resources using Google Cloud Platform

by Sharif Salah 

Google Apps for Education has helped transform the way that technology is used to drive collaborative and flexible learning in Higher Education. Google Cloud Platform which includes App Engine, Compute Engine and BigQuery can be tightly integrated into any existing deployment of Google Apps and allows organisations to build custom functionality and services using the same underlying foundations that power Google’s own services. This talk will include a number of case studies to explore how you can build next generation teaching services on Google Cloud Platform to compliment existing use of Google Apps and Chromebooks. The talk will also explore […]

09:45 AM

Using the start-up playbook to reboot a big university website

by Ross Ferguson 

Since August 2013, the University of Bath Digital team has been engaged in an ambitious programme of work to completely overhaul its .ac.uk in 24 months. We are using Agile methods to support our delivery and this has meant massive culture change alongside the significant new technical and design features. In the talk, I’ll set out why we’ve made the choices we’ve had, the challenges we’ve faced, the work we’ve produced so far and take a view on whether we are going to meet our goals or not. From our experience, others may be able to draw practical lessons, find […]

11:00 AM

Marketing is dead, long live UX

by Neil Allison 

In this talk I will make the case that marketing’s relevance is on the wane. The future of student recruitment and other areas of university audience engagement lies in user experience (UX) management. With UX consultancies beginning to turn their attention to the HE market, I will ask how long it will take for universities to begin to establish the kind of UX teams we see in sectors such as retail and banking.   Speaker: Neil Allison Time: Thursday 17 July 2014 from 11.00-11.45. Code: P6 Resources: See: Kevin Mears’ sketchnotes of the talk Storify summary of the second day […]

11.45am

Birds-of-a-Feather Sessions

Have an interest in a specific topic? Want to meet others who have similar interests. Why not propose a Birds-of-a-feather session. Note a total of 7 rooms are available for birds-of-a-feather sessions. However if you wish to arrange small sessions and you can find a room, feel free to do so. Time: Thursday 17 July 2014 from 11.45-12.30. Code: BOF (Birds of a Feather sessions run at IWMW14)

02:00 PM

“You are ALL so weird!” University sector analysis and trends

by Ranjit Sidhu 

We know universities are weird, but can we learn how weird by looking at it as a collective group and comparing it to other sectors? Or has the university sector as a concept died? Can analysis be used to identify what the new challenges and problems facing universities will be? In this plenary we will look at the what are the general trends, problems and solutions that effect all universities, as well as the particular issues facing areas like postgraduate, undergraduate recruitment and the provision of student services. We will look how data can be used by universities dipping into […]

02:45 PM

What Does The Data Tell Us About UK University Web Sites?

by Chris Gutteridge 

The data.ac.uk Web site is described as “a landmark site for academia providing a single point of contact for linked open data development. It not only provides access to the know-how and tools to discuss and create linked data and data aggregation sites, but also enables access to, and the creation of, large aggregated data sets providing powerful and flexible collections of information.” The Web site is working to inform national standards and assist in the development of national data aggregation subdomains. In this plenary talk Chris Gutteridge and Andrew Milsted, developers of the service at the University of Southampton […]

04:00 PM

Parallel sessions

A series of parallel workshops will take place on Thursday 17 July.  The titles of the workshop sessions are: A1: Analytics reporting powered by Google Apps Scripts; A2: Reframing Content Strategy; A3: Making Personas Work; A4: Learning to COPE (Create, Once, Publish Everywhere); A5: Google Analytics For Beginners; A6: How to Buy Free Software; A7: Working with data.ac.uk, Creating your Institution’s OPD A8: WordPress as a CMS   The sessions last for 90 minutes and are intended to include interactive or participative aspects. View details of all workshops.
Day 3July 18 2014

09:30 AM

Rebooting MyEd – Making the Portal Relevant Again

by Martin Morrey 

The University of Edinburgh is currently re-imagining its student and staff portal. Using user surveys and custom analytics we have found out who wants and uses what, and on which devices. Now we are applying that intelligence, creating a new desktop and mobile portal, designed to meet the needs of the 2015 user, and to play a strong connecting role in the whole online student experience. Speaker: Martin Morrey, University of Edinburgh Time: Friday 18 July 2014 from 09.30-10.15. Code: P8 Resources: See: Slides hosted on Slideshare Kevin Mears’ sketchnotes of the talk Storify summary of the third day Lanyrd […]

10:15 AM

Allocating Work: Providing Tools for Academics

by Hiten Vaghmaria 

Each year, Heads of Academic Departments allocate work to their staff based on a prediction of which courses will be run the following academic year. These allocations are then refined once actual student numbers become clear. Different universities operate different Workload Allocation Models and have different technical solutions to support this. This session will showcase different solutions and provide an opportunity to discuss the merits of each option. Speaker: Hiten Vaghmaria, University of Westminster Time: Friday 18 July 2014 from 10.15-11.00. Code: P10 Resources: See: Kevin Mears’ sketchnotes of the talk Storify summary of the third day Lanyrd entry for […]

11:30 AM

What is our vision for the institutional web and can we implement that vision?

Experienced web managers will facilitate an open session on “What is our vision for the institutional web and can we implement that vision?” Time: Friday 18 July 2014 from 11.30-12.15. Code: P11  

12:30 PM

Conclusions

Brian Kelly will give the conclusions of the IWMW 2014 event. Speaker: Brian Kelly, Cetis Time: Friday 18 July 2014 from 12.15-12.30. Code: P12