by Brian KellyBrian Kelly will give the opening talk at the IWMW 2014 event. Speaker: Brian Kelly, Cetis Time: Wednesday 16 July 2014 from 14.00-14.30. Code: P0 Note the sides are available on Slideshare and embedded below.
by Tracy PlayleTracy Playle has argued for years that social media strategies are a nonsense, and yet her business has continued to thrive on providing services that support their development in the education sector around the world. Why is this? In this session Tracy will outline why she thinks social media strategies and plans don’t make a great deal of sense, and what approaches and steps you should be taking to ensure your approach to social media is strategic, but without needing a strategy.
Speaker: Tracy Playle, Picklejar Communications Time: Wednesday 16 July 2014 from 14.30-15.15. Code: P1 Resources: See:
by Paul BoagDo you feel like you are doing your job with one hand tied behind your back? Are you frustrated by company practices that are horribly antiquated and inappropriate for the digital world. Does your boss or client fail to understand the unique characteristics of the web? If so you are not alone. The majority of traditional businesses are struggling to adapt to the digital economy and need your help even if they don't realise it. In his talk Paul Boag explains why this is, and what we (as the web community) can do about it. He highlights that to build a great website we have to be the catalyst for organisational change and recommends ways to start that happening. You'll learn why so many organisations are failing to adapt, why it falls to you to instigate the change in company culture, practical ways of instigating change and why your primary job isn't to build websites, despite what your boss or client might think.
Speaker: Paul Boag, Headscape Time: Wednesday 16 July 2014 from 15.45-16.30. Code: P2 Resources: See:
Speaker: Martin Hawksey, ALT (Association for Learning Technology) Time: Wednesday 16 July 2014 from 16.30-17.15. Code: P3 Resources: See:
by Sharif SalahGoogle Apps for Education has helped transform the way that technology is used to drive collaborative and flexible learning in Higher Education. Google Cloud Platform which includes App Engine, Compute Engine and BigQuery can be tightly integrated into any existing deployment of Google Apps and allows organisations to build custom functionality and services using the same underlying foundations that power Google's own services. This talk will include a number of case studies to explore how you can build next generation teaching services on Google Cloud Platform to compliment existing use of Google Apps and Chromebooks. The talk will also explore the use of App Engine and Compute Engine to deliver highly cost-effective, flexible and scalable virtual computing labs.
Speaker: Sharif Salah, University of Portsmouth Time: Thursday 17 July 2014 from 09.00-09.45. Code: P4 Resources: See:
Speaker: Ross Ferguson, University of Bath Time: Thursday 17 July 2014 from 09.45-10.30. Code: P5 Resources: See:
by Neil AllisonIn this talk I will make the case that marketing's relevance is on the wane. The future of student recruitment and other areas of university audience engagement lies in user experience (UX) management. With UX consultancies beginning to turn their attention to the HE market, I will ask how long it will take for universities to begin to establish the kind of UX teams we see in sectors such as retail and banking.
Speaker: Neil Allison Time: Thursday 17 July 2014 from 11.00-11.45. Code: P6 Resources: See:
by Ranjit SidhuWe know universities are weird, but can we learn how weird by looking at it as a collective group and comparing it to other sectors? Or has the university sector as a concept died? Can analysis be used to identify what the new challenges and problems facing universities will be? In this plenary we will look at the what are the general trends, problems and solutions that effect all universities, as well as the particular issues facing areas like postgraduate, undergraduate recruitment and the provision of student services. We will look how data can be used by universities dipping into the proactive recruitment through online advertising for the first time and how detailed data segmentation will make you the VCs best friend - guaranteed!
Speaker: Ranjit Sidhu, Statistics into Decisions (SiD) Time: Thursday 17 July 2014 from 14.00-14.45. Code: P7 Resources: See:
Speaker: Chris Gutteridge, University of Southampton Time: Thursday 17 July 2014 from 14.45-15.30. Code: P8 Resources: See:
- A1: Analytics reporting powered by Google Apps Scripts;
- A2: Reframing Content Strategy;
- A3: Making Personas Work;
- A4: Learning to COPE (Create, Once, Publish Everywhere);
- A5: Google Analytics For Beginners;
- A6: How to Buy Free Software;
- A7: Working with data.ac.uk, Creating your Institution’s OPD
- A8: Wordpress as a CMS
Speaker: Martin Morrey, University of Edinburgh Time: Friday 18 July 2014 from 09.30-10.15. Code: P8 Resources: See:
Speaker: Hiten Vaghmaria, University of Westminster Time: Friday 18 July 2014 from 10.15-11.00. Code: P10 Resources: See:
by Mike NolanFour experienced web managers (Stephen Emmott, Michael Nolan, Mike McConnell and Tracey Milnes) will facilitate an open session on “What is our vision for the institutional web and can we implement that vision?” Time: Friday 18 July 2014 from 11.30-12.15. Code: P11